Designjam continues to provide Dextra Group with a comprehensive range of services, proving time and again that they are able to adapt to the continually changing technology of the lighting industry.
Original web design/construction, professionally and thoughtfully written blog posts, direct marketing and on-the-ball SEO that reflects the current market, as well as speedy responses to the needs of Dextra Group and its’ subsidiaries makes Designjam a pleasure to work with.
Natasha Ward | Dextra Group plc.
Discipline: Web design, Graphic Design, Direct Marketing, SEO
A bit about the client
Dextra Group plc. is the largest privately owned and managed lighting manufacturer in the UK, manufacturing thousands of light fittings every day and employing over 500 people.
We have worked closely with Dextra for a number of years, creating marketing material that reflect the progressive nature of their five sub-brands, reinforcing their key message of “quality UK products, backed up by unrivalled levels of customer service”.
What we did
We have built custom websites using WordPress for each of Dextra Group’s subsidiary companies, which allow Dextra staff to make ongoing updates to their sites which are changing on an hourly basis!
We have created two catalogues, an 80 page product brochure for Dexeco and a 60 page downlight brochure. Other graphic design projects have included posters, business cards, pop-up banners, vehicle liveries to name but-a-few.
In October 2012 we also started to assist Dextra with the online marketing of their 5 brands. In the first year we have seen website traffic increase by over 100% with them now appearing on the first page of Google for over 50 targeted key terms. As part of this targeted campaign, we also assist Dextra with ongoing blog writing and advice on how to use various social media to harness maximum benefits from a branding and SEO perspective.